Boy Genius

Visual Identity
Brand Strategy

Boy Genius is a performance marketing agency for eCommerce brands.

Boy Genius didn’t have a name when they came to us, but they had a happy roster of clients who trusted them to increase their online sales profitably. We helped Boy Genius find a name and build a brand to show they have the answers without making them sound like know-it-alls.

The Cube

We found brain-teasers to be an appropriate visual for Boy Genius. Just like the name, we were looking to strike the balance of intellect and fun. The brandmark we delivered is an abstract geometric symbol inspired by a puzzle cube, a perfect icon for a team that approaches tough challenges with a sense of curiosity and optimism.

“I was hesitant to invest in my brand but All True made me so glad I did. They guided me through the process and delivered a logo and designs that I’m proud to represent my brand with.”

Chris Tyler
Owner, Boy Genius