CroBio is a soil regeneration company
using biotechnology to prevent
crop loss from drought conditions.

We helped shape CroBio’s brand strategy, voice, visual identity, and website — all centered around one idea: resilience. As weather becomes more unpredictable and margins tighter, CroBio’s message needed to speak clearly to the pressures farmers face while offering a credible path forward. We wrote a brand narrative that grounded their story in real-world farming challenges and created a visual identity to help them connect with farmers and earn trust with partners, scientists, and investors.
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CroBio’s microbial solution acts as a living soil amendment, forming a symbiotic relationship with roots and creating a sponge-like environment in the soil that holds water and nutrients when crops need them most. We created a symbol for CroBio inspired by the visual of microbes until a microscope and the profile of water held in soil.
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CroBio used their new brand to use to launch their pilot program for corn, wheat, and soybean farmers in the United States and announce a successful round of more than $1.5M in funding.