New Moon Studio Space

Visual Identity

New Moon Studio Space offers private and shared spaces for working artists in Springfield, MO.

Logo for New Moon Studio Space in white on a purple background

For many artists, their work cannot thrive without a dedicated space. The Springfield community was in need of rentable studio spaces for working artists.

In October 2022, New Moon founders Kate Baird and Mike Stevens closed on their building at 2574 E Bennett Street. The nearly century-old building was built as an elementary school and was last occupied by Springfield’s Junior League chapter.

Black and white photograph of exterior of New moon Studio Space, a brick building
New Moon Studio Space logo in white over a black background. A circle surrounded by four rectangles.
Detail photograph of datestone on exterior of New Moon Studio Space's building

The exterior of the building features a decorative datestone from its first use as a school. We used elements from the masonry and typography of this design as inspiration for New Moon Studio Space’s logotype and brandmark.

Animation of New Moon Studio Space logo forming a geometric pattern
Color palette for New Moon Studio Space. Pink, red, green, yellow, purple, blue, black, white, and gray.

The color palette features a range of six hues, each able to be paired with one another for unique combinations.

New Moon Studio Space grid lined notebook beside a laptop
Interior signage for New Moon Studio Space
Photograph of room signage for New Moon Studio Space

New Moon Studio Space offers 12 private rooms and 16 studio pods in a common area. We helped create signage for marking these spaces.

New moon Studio Space letterhead, envelope, and business card

The brandmark can be expanded to form a geometric pattern.

Poster of geometric pattern formed from shapes in the New Moon Studio Space logo.A laptop with the New Moon Studio Space website open on it.Yellow New Moon Studio Space LanyardQuote from Walter Gropius that says "Art itself cannot
be taught, but
craftsmanship can. Architects, painters, sculptors are all
craftsmen in the
original sense of
the word.”

While its occupants are creative, the studios at New Moon are intended to be functional. Inspired by themes of divisible space and practical pencil-to-paper work, the brand uses a grid pattern for stationary and other brand assets.

Blue New Moon Studio Space tote bag on a wooden folding chairMockup of advertisements for New Moon Studio Space