Zeen is a design tool for visual product recommendations.

On Zeen, creators can design collage-style content with integrated product links, share posts with their followers on-platform, and export them for use on Substack, Instagram, and elsewhere. Without Zeen, tastemakers and creators bounce between design tools, affiliate platforms, and publishing channels. With Zeen, they can design, publish, and monetize all in one place.

We worked with Zeen to help them launch with a visual identity that felt stylish, next-gen, and community-driven. The brand needed to attract the people who shape culture online and signal that this was a space where their taste could be celebrated and rewarded.

The logo is made from custom letterforms designed to be stacked and rearranged, giving the brand a sense of play. The brand takes cues directly from the product with a collage-forward art direction and a design system that balances practical structure with freeform expression. The resulting identity is loud when it needs to be, but never misses the chance to make creators the main character.