Future Commerce’s Archetypes Journal is a look at present day commerce and culture through the perspective of the 12 storytelling archetypes. We led the design of a 200+ page book filled with original writing, images, and illustrations.
Archetypes launched during Miami’s Art Basel. Guests were guided through a multi-stage experience featuring visual art and modern dance performances inspired by the Archetypes.
We helped bring the Archetypes experience to NYC with a collaborative Future Commerce + Industry West popup.
“All True's work on Archetypes is unparalleled in our industry. Jesse and Jacob are masters of their craft and what we accomplished with them will stand the test of time.”