Recent Projects
Eastside Veterinary Service is a full-service veterinary clinic focused on proactive, lifelong care. We helped create Eastside's brand narrative, visual identity, and website. Our goal was to help Eastside enter the market with a presence that matched the caliber of their space and philosophy. The result is a brand that sets a new standard for veterinary care in the region.
Starboard and Port is a commercial photography studio working in hospitality, tourism, and food. Ahead of their 10th anniversary, they approached us to help reimagine their visual identity. We offered a new approach for the brand’s primary symbol and a bold toolkit of brand visuals inspired by their nautical name.
New Moon Studio Space offers private and shared spaces for working artists in Springfield, MO. The exterior of the building features a decorative datestone from its first use as a school. We used elements from the masonry and typography of this design as inspiration for New Moon Studio Space’s logotype and brandmark.
Locke and Stache is a video production company in Springfield, MO. We saw an opportunity for the brand to grow beyond a single symbol to a more robust identity system. By upgrading what worked and supplementing what was missing, we gave Locke and Stache a look and feel that could hang with the group’s top notch work.
Function Films produces custom video content for live events and conferences. We took inspiration from movie title cards and classic studio idents to create a series of logo lockups and visual treatments that feel cinematic and iconic — like the opening frame of something unforgettable.
Heintz+Nunn is a real estate group in Springfield, MO serving commercial and residential buyers and sellers. They came to All True seeking a visual identity to help differentiate them in the local market. We created a symbol for Heintz+Nunn by combining the letters H and N to form a clean and architectural brandmark.
Clover Goods offers handmade and carefully-sourced jewelry prioritizing quality materials.
Kingdom Coffee is a coffee roaster with two locations in Springfield, MO. We created a visual identity that expressed their quest for the perfect cup and great coffee’s way of making the routine radiant.
Celebrate Springfield is a nonprofit organization helping locals discover things to do in their area and providing resources to make them easier to afford and access. We helped Celebrate Springfield create a brand to rally citizens, businesses, and community groups around a common goal: removing barriers to the best our city has to offer.
Vision Gallery 417 is a family eye care practice and frame boutique. We created a visual identity for the clinic that helped differentiate them from chains and clinical-feeling optometry offices.
We started SGFCO, a Springfield-inspired lifestyle brand. Over the years, we've designed dozens of products and organized over twenty events that bring our community together in unique ways. Our tagline is "This Place is as Good as Any" and we mean
The Moxie is Springfield's community-supported arthouse theater. We led a refresh of their visual identity and created a toolkit of templates and designs for the brand's most important touchpoints.
The Coffee Ethic is Springfield's original specialty coffee shop, located on Park Central Square. We helped them refresh their identity with light updates to their iconic logo and a new visual identity system put to use in their packaging, menu, website, and print materials.
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LORE is a coalition of business and community leaders committed to shaping the future of Southwest Missouri through workforce attraction and regional branding. We created a name and visual identity that helped them secure support from the region’s most influential organizations.
